Art Direction: Abby Guido
"Thanks Mom and Dad" is an illustrated book and social media campaign documenting the stories of people whose parental relationships and experiences weren't the most ideal. Each story of the individual's battles with their parents, mental health and self image. However, old habits are broken as they each strive to break the cycle of toxic and unhealthy parenting. A social media campaign was also developed to help raise awareness, start conversation, and unite those who experienced and/or fear using unhealthy parenting styles.
Final pages in the book are dedicated to educating readers about the specific unhealthy parenting style used in each story. Excerpts from books, articles, and studies have been referenced to clarify what negative impacts certain methods have on a child, and how the reader themselves can be more aware of their actions and breaking the cycle in raising their own families.