Deliverables: Logo, Beverage Bottle, Drop Bottle, Box
Art Direction: Paul Sheriff
Meraki is an alcohol project with a concept based off of greek vocabulary and art. I wanted to focus on Ouzo, a spirit often consumed in Greece. The term “Meraki” is what greeks describe as when you leave a part of your heart and/or soul in your work out of passion for your craft. With that, I made the alcohol interactive with an additional drop bottle filled with fruit liqueur crafted by the different employees at the distillery. When studying greek styles and typefaces, I noticed a lot of geometric patterns used in current and past artworks. I used the beautiful blues often seen in the roofs of buildings, and a typeface that resembled the patterns found on pottery and fabrics.